• How are you using your direct mail efforts with your other marketing efforts? How can we leverage your current marketing efforts with direct mail?
• 85% of consumers sort through and read selected pieces of mail every day.
• 40% of consumers say that they have tried a new business after receiving direct mail.
• 73% of consumers prefer mail for receiving new product announcements or offers from companies they do business with as compared to 18% from email only. Ideally, a combination of email and direct mail are used to complement each other.
• Combining direct mail with other marketing activities increases campaign payback by up to 20%.
• Seamlessly integrate an email campaign with your direct marketing campaign. We’ll provide reports that show how many people received the email, who opened it and how often they clicked to your website. We use email to enhance your direct marketing campaign.
• 76% of small businesses state that their ideal marketing mix is a combination of print and digital communications.

Database Expertise

It’s not enough to simply compile a mailing list of names and addresses. Who are you targeting? Is your message customized to each recipient? We can create a list that will help you achieve your direct marketing goals by developing strategic and customized messages for each individual and group. We don’t just purchase lists, we help you facilitate list confirmation and list scrubbing as well as how to use the data to maximize your campaign potential.

Postage Optimization

One of the largest expenses of a direct marketing campaign is postage. We have software and experience in determining the best method of printing and mailing to achieve the lowest possible postage cost to reach your audience within your intended timeframe.